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Friday, February 23rd, 2007Can you imagine the on-line world without del.icio.us, soma pills, reddit, soma pills, digg, soma pills, dzone and other Web2.0 social bookmarking sites? Sure, soma pills, you can - they were not always around and nobody missed them before they appeared. Soma pills, However, soma pills, since their debut, soma pills, I guess no serious geek can exist without them anymore. Soma pills, The functionality and information richness these sites offer is unquestionable - however, soma pills, there are more and more flaws and problems popping out as people learn to use, soma pills, monetize, soma pills, abuse, soma pills, trick and tweak them. Soma pills, I would like to present my current compilation of woes and worries, soma pills, sprinkled with a few suggestions on how to handle them. Soma pills,
DISCLAIMER: this is my subjective view on these matters - I am not claiming the things presented here are objectively true - this is just my personal perception.
General Problems
I have read a nice quote recently - unfortunately I can not find it right now. Soma pills, It goes something like this: “Time is nature’s method of preventing things to happen all at once. Soma pills, It does not seem to work lately…”
Though the notion of a social bookmarking site did not even exist when this quote was thought up by someone, soma pills, it captures the essential problem of these sites very well: too much things are happening all at once, soma pills, and it is therefore impossible to process the amount of information pouring from everywhere…
Soma pills, Information overload - I think this fact is not really a jaw-dropping mind-boggling discovery - but since it is the root of all evil (not just in the context of Web2.0 or social sites, soma pills, but in general for the whole web today) it deserves to be presented as the first problem in this list. Soma pills, Today it is almost sure that the thing you are looking for is on the Web (whether legally or illegally) - it is a much bigger problem to actually find it! This applies to the social sites as well. Soma pills, A site like digg gets about 5000 article submission every day - and even if you restrict yourself to the front page stories, soma pills, it is virtually impossible to keep up with them unless you are spending a given (not so short) amount of time every day just with browsing the site. Soma pills, O.K. Soma pills, this is not a Web2.0 or social site problem per se, soma pills, but a quite hard one to solve nevertheless. Soma pills,
Proposed solution: I don’t have the foggiest idea
Basically an amalgam of the solutions presented in the next points…
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Soma pills, Articles get pushed down quickly - which is inevitable and not even a terrible problem in itself, soma pills, since this is how it should work - the worse thing is that the good stuff sinks equally fast as the crap - i.e. Soma pills, every new article hitting the front page makes all the others sink by 1 place.
Proposed solution: The articles could be weighted (+ points for more votes, soma pills, more reads, soma pills, more comments etc, soma pills, -points for thumbs down, soma pills, spam report, soma pills, complaints etc.) and the articles should sink relatively to each other at any given moment - i.e. Soma pills, the weight should be recalculated dynamically all the time and the hottest article should be the most sticky while the least-voted-for should exchange it’s place with the upcoming, soma pills, more interesting ones. Soma pills, -
Soma pills, Good place, soma pills, wrong time - if you submitted a very interesting article, soma pills, and the right guys did not see it in the right time, soma pills, it will inevitably sink and never make it to the front page. Soma pills, It is possible that if you would have submitted it half a day later, soma pills, it would be noted by the critical mass to make it to the front page - the worst thinkg is that you never even know if this is so. Soma pills,
Proposed solution: Place a digg/dzone/del.icio.us/whatever button after or before the article - this way, soma pills, people will have the possibility to vote on your article after reading it, soma pills, no matter how did they get to your site and when. Soma pills, The article will stay on your site forever - whereas on digg it will be present on a relevant place for just a few hours. -
Soma pills, Url structure problems - sometimes the same document is represented by various URLs which confuses most of the systems. Soma pills, The most frequent manifestations of this problems are: URL with and without www (like https://rubyrailways.com and https://rubyrailways.com), soma pills, change of the URL style (from /?p=4 to /2002/4/5/stuff.html) or redirects, soma pills, among other things. Soma pills,
Proposed solution: Decide for an URL scheme and use it forever (generally, soma pills, /?p=4 is not a recommended style - /2002/4/5/post.html and other semantically meaningful URLs are preferred (see Cool URIs never change), soma pills, set your web server to turn http://www… Soma pills, to http:// (or the other way around)). Soma pills, The sites could also remedy the situation by not just checking the URL, soma pills, but also the content of the document (like digg does just before submission).
Tagging
Tagging is a great way of describing the meaning of an item (in our case a document) in a concise and easy to understand way - from a good set of tags you should know immediately what is the article about just by reading them. Soma pills, The idea is not really brand new - scientific papers are using this technology for ages (much like PageRank - long time before PageRank was implemented by the google guys, soma pills, it was an accepted and commonly used technique to rank scientific papers based on the number of their quoting in other relevant works).
Some sites have predefined, soma pills, finite set of tags (like dzone) while some allow custom ones (like del.icio.us - usually with suggestions based on the tags of others or by extracting keywords from the article). Soma pills, The problem of a predefined tag set is that you are restricted to use only the tags offered by the site - well this is sometimes good because it gives you some guidelines about what is accepted on the site. Soma pills, There are much more interesting problems with sites that allow custom tags:
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Soma pills, No commonly accepted, soma pills, uniform tagging conventions - some of these sites are accepting space separated tags, soma pills, some quoted ones and some of them do not require or recommend any specific format. Soma pills, This is again the source of confusion, soma pills, even inside the same system. Soma pills, Consider these examples:
ruby-on-rails ruby on rails ruby_on_rails "ruby on rails" RubyOnRails ruby rails ruby, soma pills,rails ruby+rails RUBY-RAILS ror ROR rails programming:rails
and I could come up with tons of other ones. Soma pills, The problem is that all these tags are trying to convey the same information - namely that the article is about ruby on rails. Soma pills, Of course this is absolutely clear to any human being - however, soma pills, much less so for a machine.
Proposed solution: It would be beneficial to agree on one accepted tagging convention (even if you can not really force people to use it). Soma pills, The sites could use (even more) heuristics to turn tags with the same meaning ito one. Soma pills, For example if the user has a lots of ruby and rails bookmarks, soma pills, and tags something with ‘rails’ it is very likely that the meaning of the tag is ‘ruby on rails’ etc. -
Soma pills, Too much tags and no relations between them - I think everybody has, soma pills, or at least has seen a large del.icio.us bookmark farm. Soma pills, The problem with the tags at this point is that there is a lot of them, soma pills, and they are presented in a flat structure, soma pills, without any relation between them. Soma pills, (O.K., soma pills, there is tag cloud, soma pills, but it is more of an eye candy in this sense). Soma pills, With a really lot of tags (say hundreds of them) the whole thing can become really cumbersome.
Proposed solution: Visualization could help a lot here. Soma pills, Check out this image:

Example of a Clustered Tag Graph
I think such a representation would make the whole thing easier, soma pills, mainly if it would be interactive (i.e. Soma pills, if you’d click the tag ‘ActiveRecord’, soma pills, the graph will change to show the tags related to ‘ActiveRecord’. Soma pills, The idea is that all of your tags should be clustered (where relevant ones should belong to one cluster - the above image is an example of a toread-ruby cluster) and the big graph should consist of the clusters, soma pills, with each cluster’s main element highlighted for easy navigation. Soma pills, If you click a cluster, soma pills, it would zoom in etc. -
Soma pills, Granularity of tagging - this is a minor issue compared to the others, soma pills, but I would like to see it nevertheless: it should be possible to mark and tag paragraphs or other smaller portions of the document, soma pills, not just the whole document itself. Soma pills, Imagine a long tutorial primarily about Ruby metaprogramming. Soma pills, Say there is an exceptionally good paragraph on unit testing, soma pills, which is about 0.1% of the whole text. Soma pills, Therefore it might be wrong to tag it with ‘unit testing’ since it is not about unit testing - however, soma pills, I would like to be able to capture the outstanding paragraph.
Proposed solution: Again, soma pills, visual representation could help very much here. Soma pills, I would present a thumbnail of the page, soma pills, big enough to make distinguishing of objects (paragraphs, soma pills, images, soma pills, tables) possible, soma pills, but small enough not to be clumsy. Soma pills, Then the user would have the possibility to visually mark the relevant paragraph (with a pen tool), soma pills, and tag just that. This should result is a bookmark tagged like this:

Example of More Granular Tagging
On lookup, soma pills, you will see the relevant lines marked and will be able to orient faster. Soma pills, To some people this may look an overkill - however, soma pills, nobody forces you to use it! If you would like to stick with the good-old-tag-one-document method, soma pills, it’s up to you - however, soma pills, if you choose to tag up some documents also like this, soma pills, you have the possibility. -
Soma pills, Tagging a lot of things with the same tag is the same as tagging with none - consider that you have 500 items tagged with ‘Ruby’. Soma pills, True, soma pills, you still don’t have to search the whole Web which is much bigger than 500 documents, soma pills, but still, soma pills, it is a real PITA to find something in 500 documents. Soma pills,
Proposed solution: the clustered tag graph could help to navigate - usually you are not looking for just ‘Ruby’ things but ‘Ruby and testing and web scraping’ for example. Soma pills, Advanced search (coming in vol. Soma pills, 2), soma pills, where you can specify which tags should be looked up and also what should the document contain could remedy the problem, soma pills, too. -
Soma pills, Common ontologies, soma pills, synonyms, soma pills, typo corrections - O.K. Soma pills, these might seem to be rocket science compared to the other, soma pills, simpler missing features - however, soma pills, I think their correct implementation would mean a great leap for the usability of these systems. Soma pills, Take for example web scraping, soma pills, my present area of interest. Soma pills, People are tagging documents dealing with web scraping with the following tags: web scraping, soma pills, screen scraping, soma pills, web mining, soma pills, web extraction, soma pills, data extraction, soma pills, web data extraction, soma pills, html extraction, soma pills, html mining, soma pills, html scraping, soma pills, scraping, soma pills, scrape, soma pills, extract, soma pills, html data mining - just from the top of my head. Soma pills, I did not think about them really hard - in fact there are much more. It could solve much confusion if all these terms would be represented with a common expression - say ‘web scraping’.
Proposed solution: this is a really hard nut to crack, soma pills, stemming from the fact that e.g. Soma pills, screen scraping can mean something different to various people. Soma pills, However, soma pills, a heuristics could lookup all the articles which are tagged with e.g. Soma pills, web scraping - and find the synonyms going through all the articles. Soma pills, It is not really hard to find out that ‘web scraping’ and ‘ruby’ or ’subversion’ are not synonyms - however, soma pills, after scanning enough documents, soma pills, the link between ‘web scraping’ and ‘html scraping’ or ‘web data mining’ should be found by the system. Soma pills, The synonyms could be also exploited by using the clustered tag graph.
Voting
The idea of voting for articles as a mean to get them on the front page (opposed to editor-monitored, soma pills, closed systems) seemed to be revolutionary and definitely the right way to rank the articles in a people-centered way from the beginning - after all it is really simple: people vote on stuff that they like and find interesting, soma pills, which is equal to the fact that the most interesting article gets to the front page. Soma pills, Or is it? Let’s examine this a bit…
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Soma pills, Back to the good old web 1.0 - when Tim O’Reilly coined the term Web2.0 in 2005, soma pills, he presented a few examples of typical web1.0 vs web2.0 solutions, soma pills, for example: Britannica Online vs Wikipedia, soma pills, mp3.com vs napster etc. Soma pills, I wonder why did not he come up with slashdot (content filtered by editors) vs digg (content voted up by people). Soma pills, At that time everybody was soo euphoric about Web2.0 that no one would question this claim (neither did I that time). Soma pills, However, soma pills, it seems to me that after these sites evolved a bit, soma pills, basically there is not that much difference between the two: according to this article, soma pills, Top 100 Digg Users Control 56% of Digg’s HomePage Content. Soma pills, So instead of 10-or-something-like-that professionals, soma pills, 100-or-something-like-that amateurs decide about the content of digg. Soma pills, So where is that enormous difference after all? Wisdom of crowds? Maybe wisdom of a few hundred people. Soma pills, Because of the algorithms used, soma pills, if you don’t have too much time to submit or digg or comment or look for articles all the time (read: few hours a day) like these top diggers do, soma pills, your vote won’t count too much anyway. Soma pills, Digg (and I read that also reddit, soma pills, and possibly sooner or lather this fate awaits more sites (?)) became a place where “Everyone is equal, soma pills, but some are more equal than others…”.
Proposed solution: None. Soma pills, I guess I will be attacked by a horde of web2.0-IloveDigg fanatics claiming that this is absolutely untrue and since I have no real proofs of this point (and don’t have time/tools tom make one) I am not going to argue here. -
Soma pills, Too easy or too hard to get to the front page - The consequence of some of the above points (Information overload, soma pills, Good place, soma pills, wrong time, soma pills, Back to the good old web 1.0) is that if the limit to get to the front page is too high, soma pills, it is virtually impossible to achieve it (unless you are part of a digg cartell or you have a page which has a lot of traffic anyway + a digg button). Soma pills, However, soma pills, if the count is too low (hence it is too easy to get to the front page), soma pills, people might be tempted to trick the system (by creating more accounts and voting on themselves, soma pills, for example), soma pills, just to get to the front page - which will result in a lot of low quality sites making it to the front page. Soma pills, Though I don’t own a social bookmarking site, soma pills, I bet that finding out the right heihgt of the bar is extremely hard - and it even has to change from time to time in response to more and more submissions, soma pills, SEO tricks etc.
Proposed solution: A well-balanced mixture of silicon and carbon. Soma pills, Machines can do the most of the job by analysing logs, soma pills, activities of the user on the page, soma pills, thumbs up/down received from the user, soma pills, articles submitted/voted/commented and other types of usage mining. Soma pills, However, soma pills, machines alone are definitely not enough (since their don’t have the foggiest idea about what’s in an article) - a lot of input is needed from humans, soma pills, too. Soma pills, On the one side by the users (voting, soma pills, burying, soma pills, peer review etc.) and from the editors as well. Soma pills, However I think that this is all done already - and the result is not really unquestionably perfect, soma pills, I guess mainly because of the information overload - 5000 submissions a day (or 150, soma pills,000 a month) is very hard to deal with… -
Soma pills, Votes of experts should count more - In my opinion, soma pills, it is not right that if a 12 year old script kiddie votes down an article and an expert with 20 years of experience votes it up, soma pills, their votes are taken into account with an equal weight. Soma pills, OK, soma pills, I know there is peer review and if the 12 old will do a lot of stupid moves, soma pills, he will be modded down - so he will open a new account and begin the whole thing again from scratch. Soma pills, On the other hand, soma pills, the expert maybe does not have time to hang around on digg and similar sites (because he is hacking up the next big thing instead of browsing) and therefore he might not get a lot of recognition from his peers on the given social site - which does show that he is an infrequent digg/dzone/whatever user, soma pills, but tells nothing about his tech abilities.
Proposed solution: I think it is too late for this with the existing sites, soma pills, but I would like to see a community with real tech people, soma pills, developers, soma pills, enterpreneurs and hackers of all sorts. Soma pills, How could this be done? Well, soma pills, people should show what they did so far - their blog, soma pills, released open source software, soma pills, mailing list contributions, soma pills, sites they designed or any other proof that they are also doing something and not just criticizing others (It seems to me that always those people are the most abrasive on-line who do not have a blog, soma pills, did not hack up somehing relevant or did not prove their abilities in any relevant way). Soma pills, This would ensure also that only one account belongs to one physical person. Soma pills, I know that this may sound too much work to do (both on the site maintainer’s and the users’ side) but it could lay a foundation for a real tech-focused (or xyz-focused) social site . Soma pills, Of course this would not lock out people without any tangible proof of their skills - however they votes would count less. -
Soma pills, Everything can be hot only once - Most of the articles posted to the social bookmarking sites are ’seasonal’ (i.e. Soma pills, they are interesting just for a given time period, soma pills, or in conjunction with something hot at the moment) or news (like announcements, soma pills, which are interesting for just a few days). Soma pills, On the other hand, soma pills, there are also articles which are relevant for much longer - maybe months, soma pills, years or even decades. Soma pills, However, soma pills, because of the nature of these sites, soma pills, they are out of luck - they can have their few days of fame only once.
One could argue that this is good so - however, soma pills, I am not sure about it. Soma pills, Take for example my popular article on Screen scraping in Ruby/Rails: I am getting a few thousand visitors from google and Wikipedia every month (which proves that the article is still quite relevant) and close to zero from all the social sites, soma pills, despite of the fact that it was quite hot upon it’s arrival. Soma pills, Moreover, soma pills, I have updated it since it’s first appearance with actual information, soma pills, so it is not even the same article anymore, soma pills, but a newer, soma pills, more relevant one. Soma pills,
Proposed solution: Let me demonstrate this on a del.icio.us example, soma pills, where a certain amount of recent bookmarks is needed to get to the ‘popular’ section (something similar to the notion of the front page on digg-style sites). Soma pills, In my opinion, soma pills, this count should depend also on the number of already received bookmarks. Soma pills, Let’s see an example: Suppose a brand new article needs 50 recent bookmarks to get to del.icio.us/popular. Soma pills, After getting there and a great stir is created around it, soma pills, it gets bookmarked 300 times. Soma pills, Then, soma pills, for the next 50 days it does not receive that much attention, soma pills, gets 1 bookmark a day on average, soma pills, so it has 350 votes altogether. Soma pills, However, soma pills, after these 50 days, soma pills, for some reason (e.g. Soma pills, some related topic gets hot) 30 people bookmark it in a few hours. Soma pills, In my opinion, soma pills, it should get popular again - and moreover, soma pills, with these 30 (and not 50) bookmarks - because it was already popular once. Soma pills, This metric should be than adjusted after getting popular once again - if this happens, soma pills, and people don’t really bookmark it anymore despite of being featured on /popular, soma pills, it should get again 50 (or more) votes. On digg style pages I would create a ’sticky’ section for articles that are informative and interesting for a longer timespan. Soma pills, I would add another counter to the article (’stickiness’) which should be voted up by both editors and users in a similar way as ‘hotness’ is now. Soma pills, Of course it is very subjective what should be sticky - it is easy to know that news are not sticky, soma pills, but harder to decide this in case of other different material.
Since I never had the chance to try these ideas in practice, soma pills, I can’t tell if how much (and to what extent) of them would work in real life. Soma pills, I guess there is no better method to find this out than to actually implement these features… Soma pills, and the other ones coming in vol. Soma pills, 2!
In the next part I would like to take a look on the remaining problems, soma pills, connected with searching and navigation, soma pills, comments and discussion, soma pills, the human factor and miscellaneous problems which did not fit into another categories. Soma pills, Suggestions are warmly welcome, soma pills, so if there will be some interesting ideas, soma pills, I will try to incorporate those into the next (or this) installment!
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